Social media
What is social media marketing?
Social media marketing is an essential tool for small businesses in Australia, offering a cost-effective way to connect with customers, build brand awareness and drive sales. By leveraging platforms like Facebook, Instagram and LinkedIn, small businesses can engage with their audience and grow their online presence. Discover strategies, tips and best practices to make social media work for your business.
Latest
How to time, schedule and manage your social media content.
Managing social media for your business isn’t easy. You’re juggling multiple platforms while trying to balance video and photo posts. You don’t want to overwhelm your audience with content, but you also don’t want them...
09/10/25
Choosing the right social media platforms for your business.
Social media can be one of your strongest tools for reaching and engaging potential customers, with 20.9 million social media users in Australia, around 77.9% of the total population. Social media marketing for small businesses, however,...
09/10/25
Social media optimisation (SMO) explained: How to use it for your small business.
What is social media optimisation? Social media optimisation (SMO) is the process of making your social content easier to find through search. It's basically SEO, but for social media. It means using keywords in your captions, bios...
05/08/25
Building brand authenticity with social media marketing for your small business.
Big brands might have massive marketing budgets but they often struggle with something small businesses naturally excel at: authenticity. When you're running a small business, you're closer to your customers and more connected to your community....
05/08/25
FAQs
Why is social media marketing important for small businesses?
Social media marketing allows small businesses to reach a wide audience, engage with customers directly and promote their products or services in a cost-effective and measurable way.
Which social media platforms are best for small businesses in Australia?
The best platforms depend on your target audience. Facebook and Instagram are popular for visual content, LinkedIn is ideal for B2B marketing and TikTok is great for reaching younger audiences.
Read this article to learn more about choosing the right social media platforms for your business.
How can I create a social media marketing strategy?
Start by defining your goals, identifying your target audience and selecting the right platforms. Create a content calendar, post consistently and track your performance to refine your strategy.
Download our free eBook: A guide to social media advertising for small business to help you create an effective social media marketing strategy today.
Is social media advertising worth it for small businesses?
Yes, social media advertising can help small businesses reach specific audiences with targeted ads, often at a lower cost compared to other forms of digital advertising.
What type of content should small businesses post on social media?
Focus on content that resonates with your audience, such as product highlights, customer testimonials, behind-the-scenes looks, promotions and educational posts.
How often should I post on social media?
Posting frequency varies by platform and audience. As a general guideline, aim to post 3-5 times per week on platforms like Facebook and Instagram and 1-2 times per week on LinkedIn.
Read more about how to time, schedule and manage your social media content.
Are there tools to help manage social media for small businesses?
Yes, tools like Hootsuite, Buffer and Canva can simplify scheduling, content creation and analytics, making it easier for small businesses to manage their social media presence.
Check out our guide on free tools to analyse and manage your social media.
