Content
What is content marketing?
Content is the backbone of effective SEO, driving traffic, engagement and conversions. By creating high-quality, optimised content, businesses can connect with their target audience while improving search engine rankings. Whether you’re developing blog posts, videos or infographics, our expert resources will guide you in crafting a content marketing strategy that aligns with your SEO goals, ensuring your brand stands out online.
Latest
FAQs
How does content marketing impact SEO?
Content marketing helps improve SEO by providing valuable, keyword-rich content that attracts users and search engines alike. High-quality content drives traffic, earns backlinks and enhances website authority.
Learn more about what content marketing is and why you need it for your business here.
What types of content work best for SEO?
Blogs, videos, infographics and how-to guides are highly effective for SEO. These formats engage users, encourage sharing and often rank well in search engine results.
How often should I update my content for SEO purposes?
Regularly updating content is essential for maintaining relevance. Aim to refresh high-performing pages every few months and keep your blog or resource center active with fresh content weekly or monthly.
What are the key elements of SEO-friendly content?
SEO-friendly content should include relevant keywords, engaging headlines, optimised meta descriptions, internal and external links and a user-focused structure with headings and subheadings.
Can I outsource content creation for SEO?
Yes, outsourcing to professional writers or agencies can be an effective way to ensure your content meets SEO best practices, while saving you time and resources.
Learn more about the pros and cons of outsourcing your content creation and digital marketing here.
