As many Australian businesses experience a slow-down over summer, now is a perfect opportunity to take stock of your current marketing activity and put some strategies in place for the next 12 months.
Ask yourself some serious questions about what worked and what didn’t over the previous year; assess your budget and re-align it towards those activities that had proven results; and, most importantly, use the downtime to prepare yourself for the onslaught when business kicks back in after the holidays.
To help with your end-of-year marketing, we’ve come up with 4 steps you can take to save time (and reduce stress) when the end of January rolls around.