Jargon buster Marketing Jargon Buster: UX Designer. What is a ‘UX Designer’? A user experience (UX) designer focuses on creating products that provide meaningful, accessible and relevant experiences to…
Jargon buster Marketing Jargon Buster: Presence management What is ‘presence management’? ‘Presence management’ is the process of presenting your business and brand online, and drawing traffic to your website,…
Jargon buster Google AI Overview: Optimising for search in Australia in 2025. In 2025, Google has once again redefined the landscape of online search with its latest advancement: the Google AI Overview (formerly Search…
Jargon buster 7 marketing trends to expect in 2025 and how to get on board. As Australians slowly get back to work after the holiday season, there’s no better time to give your digital marketing strategy a…
Jargon buster The video marketing age: A guide for small businesses. Video is no longer just another tool in your digital marketing toolkit. Today, it’s a critical component in engaging your target audience…
Jargon buster Marketing Jargon Buster: Inbound marketing. What is ‘Inbound marketing’? Inbound marketing is a marketing strategy that utilises creative and useful content through a variety of mediums and…
Jargon buster Christmas 2024: Your step-by-step marketing plan. So this is Christmas … well, not quite yet, but we all know how fast the holiday season sneaks up. If you’re…
Jargon buster Marketing Jargon Buster: Keyword Stuffing. What is ‘Keyword stuffing’? Keyword stuffing is the practice of filling webpages with keywords related to a product or service in an…
eBooks eBook: How to make your ads stand out during the holidays. The holiday season marks a big opportunity for small businesses to ramp up their online marketing efforts. The statistics speak for themselves:…
Jargon buster Set it and forget it marketing for the holidays. The Christmas, New Year and other holiday periods can be a challenge for small business owners. With limited resources at the best…