If you’ve dipped your toes into the waters of digital marketing, you’ve more than likely seen the term ‘SEO’ floating around.
But did you know that there are two different types of SEO: on-site SEO and technical SEO?
While on-site SEO involves optimising the content on your webpages, technical SEO is related to the behind-the-scenes structure of your website – and they go hand-in-hand to make it easier for Google’s search bots, and humans, to find you online.
As the name suggests, technical SEO requires a little more technical know-how than on-site SEO as it generally involves activities in the back-end code of your website.
That said, it’s useful to understand the basics, because there are tweaks and improvements you can make yourself if you’re comfortable managing your own website.
If this is something you’d prefer to leave to the experts, understanding these basics will help you to know what red flags to look out for and what questions to ask when it comes to building and maintaining an SEO-friendly website.
In this free technical SEO guide, you’ll learn:
- What is technical SEO?
- Why is technical SEO important?
- Site structure and navigation.
- Crawling and indexing.
- Page speed.
- Tips and best practices to help you get started.
This is an essential resource for any small business owner wanting to grow their SEO knowledge base.
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