Although you might not have a big marketing budget or a professional design team to go all-out with a campaign this Christmas, there’s no reason you can’t get creative and have a bit of fun creating your own marketing pieces for the festive season.
Looking for inspiration? Here are some of our favourite holiday and Christmas marketing campaigns from recent years, and why each of them hits the mark.
Prezzee – Take the ‘What If’ Out of Christmas.
Last year, Australian eGift card company Prezzee launched a campaign aimed at solving gift-givers’ most common concerns: what if they don’t like it? Or what if it doesn’t arrive in time?
The campaign highlighted how Prezzee gift cards can be used with over 200 retailers (removing the uncertainty of choosing an appropriate gift) and that delivery is guaranteed ‘on time, every time’.
Why it works:
- Solves a real customer problem
- Clever relationship between product and theme
- Catchy, unique campaign tagline
RELATED: Set it and forget it marketing for the holidays.
Oxfam Australia – Naughty or Nice.
Oxfam published a Naughty or Nice list as part of its Christmas campaign in 2021, highlighting the fashion brands paying overseas workers a living wage, and those that aren’t.
The campaign aimed to lift women working to make our clothes overseas, and their families, out of poverty by singling out brands that were lagging behind and celebrating those ahead of the curve.
Why it works:
- Uses a well-known Christmas theme to highlight a key issue
- Shares real people’s stories
- Encourages goodwill among the brand’s audience
ALDI – You Can’t Overcook Christmas.
ALDI’s festive season campaign for 2021 was all about celebrating Aussies doing what they do best during the holidays: letting loose.
Aimed at encouraging shoppers to go all out and think outside the Christmas ham, the campaign featured the key message: “This year, there’s no idea too wild. No lights too bright. No baste too bold. This year we push Christmas too far. And then … we push it even further. Because you Can’t Overcook Christmas.”
Why it works:
- Good use of humour to drive brand affinity
- Targeted to a specific demographic
- Subtly showcases ALDI’s products and offerings
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Australia Post – Spread the Merry.
Amidst the supply chain and fulfilment challenges brought about by COVID-19, Australia Post flipped the script with an integrated campaign celebrating the spirit of Christmas and the joy of connecting with loved ones during the festive season.
The core TV ad featured diverse Australian voices and personalities through quirky animated letterboxes, and was supported by radio, social, digital, press and in-store assets.
Why it works:
- Clever way to put a positive spin on a challenging time
- Great integrated use of online and offline assets
- Uniquely Australian personality and aesthetic
The Body Shop – Spread the Love, Share the Joy this Christmas.
The Body Shop’s 2021 Christmas campaign centred on the themes of kindness and giving back. It was supported by assets across YouTube, Spotify and social media, as well as partnerships with digital creators and influencers.
The campaign also included a competition that invited customers to nominate someone who brought them joy in 2021, with the goal to drive audiences to The Body Shop’s online Joy Hub.
Why it works:
- Plays into emotionally-driven holiday themes
- Great for brand goodwill and positioning
- Competition incentivises customers to participate
Time to get your 2022 holiday marketing plan sorted? Give us a call on 132 489 to discuss the right Yellow Pages marketing services for your business, or get in touch using the form below.
