Explore more small business marketing guides and tips
Search engine optimisation (SEO) is the cornerstone of online visibility, helping businesses rank higher in search engine results and attract more customers. Whether you’re just starting your SEO journey or refining your strategy, our guides, tips and expert advice will equip you with the tools to succeed. From keyword research to on-page optimisation and link-building strategies, this Hub is your go-to resource for improving your online presence and driving measurable results.
A guide to local SEO for the hairdressing and beauty industry.
Why SEO should be a priority for your salon. If you run a hair salon, beauty business or work as a freelance stylist, chances are new clients are searching for your services online before they ever...
23/07/25
Marketing & SEO guide for hospitality: hotels, restaurants and bars.
Navigating the world of digital marketing can be overwhelming, especially when you’re running a hotel, restaurant or bar. Between managing bookings, reviews, social media and search rankings, it’s hard to know where to focus your...
17/07/25
SEO for cleaning & home services businesses: a guide to local marketing.
Cleaning services are one of the most competitive industries in the local market. Whether you're running a solo operation or have a full team of professional cleaners, being visible online is critical to landing consistent...
18/06/25
Local SEO and marketing tips for dental services.
Running a successful dental practice isn’t just about providing great patient care—it’s about ensuring local patients can find and trust your services. With the right dental marketing and local SEO strategies, dentists can attract more...
18/06/25
7 ways to create a successful blog for your business.
A successful blog does more than add content—it builds trust, drives traffic, and converts readers into customers. This guide lays out 7 actionable tips for creating a blog that delivers real value, from strategic planning to quality content and audience...
28/02/25
What is content marketing and why you need it for your business.
Content marketing is a key component of any digital marketing strategy. Done right, it’s an effective way to build brand awareness, establish credibility, engage potential customers and increase sales. Although content marketing isn’t a new concept, it still proves to be...
11/09/24
SEO keywords to boost your website over the holidays.
With the holiday season just around the corner, it’s time to plan your seasonal keywords for Christmas, New Year and even the next burst of holiday activity at Easter. Aussies love a good holiday sale, and we’re not just talking about...
14/11/22
Christmas keywords: Could these top ones work for your business?
Is all you want for Christmas some juicy hits for your website? Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable festive season spend. If...
20/10/21
Link-building and outreach email templates.
If backlinks weighed anything, they’d be worth their weight in gold. Backlinks are currently extremely popular amongst search engine optimisation (SEO) experts and strategists for online marketing, thanks to their value in improving a website’s ranking in search engines and their...
19/10/20
What is backlinking and why does your site need it?
By now, you’ve probably heard about search engine optimisation (SEO) and how important it is to help your business get discovered online. And while there are plenty of elements involved in effective SEO, such as on-site optimisation and content marketing,...
11/03/20
A guide to local SEO for the hairdressing and beauty industry.
Why SEO should be a priority for your salon. If you run a hair salon, beauty business or work as a freelance stylist, chances are new clients are searching for your services online before they ever walk past your shop or...
23/07/25
Marketing & SEO guide for hospitality: hotels, restaurants and bars.
Navigating the world of digital marketing can be overwhelming, especially when you’re running a hotel, restaurant or bar. Between managing bookings, reviews, social media and search rankings, it’s hard to know where to focus your energy. That’s where this guide comes...
17/07/25
6 UX best practices every business owner should use.
Understanding what UX design is and implementing effective UX best practices is more crucial than ever. A good user experience not only improves customer satisfaction but also boosts your search engine rankings. In this guide, we explore six essential design practices...
17/03/25
How to increase website speed with these 7 tips.
Do you feel the need for speed? You should—because site speed directly impacts SEO, conversions and user experience. A jump in page load time from one second to three seconds increases bounce rates by 32%. At five seconds, the chance of...
17/03/25
Search engine optimisation (SEO) is the process of optimising your website to improve its visibility on search engines like Google. It helps drive organic traffic, build credibility and attract potential customers to your business.
SEO is a long-term strategy and it typically takes three to six months to start seeing measurable results.This timeline can vary, however, depending on factors like competition, your industry and the quality of your SEO efforts.
The key components of SEO include keyword research, on-page optimisation, quality content creation, technical SEO and link building. Put together, these elements ensure your website is user-friendly and ranks well on search engines.
While you can manage some SEO tasks yourself, such as basic on-page optimisation and content updates, hiring an SEO professional can provide advanced insights, technical expertise and long-term results tailored to your business goals.
SEO focuses on improving organic (unpaid) rankings on search engines, while paid search involves running ads to appear in search engine results. Both are valuable strategies, but SEO provides sustainable, long-term results.
In 2025, SEO will continue to evolve with several key trends shaping the digital landscape. This will include AI integration, E-A-T optimisation and topic clustering, user experience (UX), video content optimisation and local SEO targeting.
Learn more about what to expect in SEO in 2025 here.