Marketing Jargon Buster: White Hat SEO.

What does ‘White Hat SEO’ mean?

White hat SEO is the body of Google-approved website optimisation strategies designed to improve your business website’s position on a search engine results page (SERP).

White Hat SEO includes:

  • Ensuring that your web page titles and URLs incorporate keywords relevant to your business.
  • Including keywords in the headings and body copy on the page, while avoiding keyword stuffing.
  • Adding links and buttons to related pages and products, so the user stays on your site.
  • Featuring links to your business social media accounts.
  • Posting quality video content.

Related: Why great SEO is so much more than just keywords.

Looking for expert digital marketing advice? Get in touch with Yellow Pages today.

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