Why great SEO is so much more than just keywords.

We’ve talked before about SEO strategies for small businesses, and you probably already know that keywords play an important role in increasing your business’ visibility in search engines. In fact, knowing how to incorporate keywords into your website content and online listings can go a long way when it comes to helping customers discover your business.

That said, there are many other factors at play that can impact your ranking in search engines and boost your SEO efforts. So, what else should you be focusing on?


A backlink is any link from another website that leads to your business’ website. As you can imagine, backlinks are a great way to organically direct traffic to your website, especially if they come from a reputable source.

But the benefits of SEO backlinks go beyond that. Having links from a variety of trusted sites back to your site can significantly impact your ranking in search engines. This is because they signal to search engines that other websites trust your content.

To learn more, check out our guide to SEO boosting backlinks – the what, the why and how to get them for free.

Customer reviews.

Positive reviews are crucial for small businesses – there’s no doubt about that. But what you might not realise is that customer reviews also impact your SEO performance.

According to research by SEO software provider Moz, customer reviews are one of the most important factors that Google’s algorithm uses to determine a page or website’s search position.

So how do you encourage customers to share their opinion? Find out with our article on how to get more online reviews for your business.

Online directory listings.

When you list your business on online directories like Google and Yellow Pages Online, your business will pop up in search results when customers search for relevant keywords related to your business and area. This includes searches such as ‘[Business] near me’ and ‘[Business] in [Suburb]’.

Having up-to-date online directory listings is especially beneficial for local SEO, which means you’re more likely to be found by local customers rather than just people who are searching for your products or services.

Want to know more? Read our guide to why local SEO is worth the time and investment.

Schema markup.

Schema markup is code you put on the HTML of a web page to give search engines more information about the content of that page.

When schema markup is added to a web page it typically creates an enhanced description, commonly known as a ‘rich snippet’. Rich snippets make your web pages more engaging and attractive to users, which increases the likelihood that people will click through to your website – indirectly improving your SEO efforts.

It sounds technical, but in truth schema markup isn’t very difficult to add to your website. You can find out more about how to implement it in our free schema markup eBook.

Need help with SEO? Yellow Pages’ affordable SEO services for small businesses can help you rise through the ranks and stay there.

For expert SEO advice and implementation, get in touch with Yellow Pages.

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