Marketing Jargon Buster: Rich media

What is ‘Rich media’?

Rich media is digital advertising or content on your website that includes advanced features like video, audio, dropdown menu items, infographics and pop up boxes to encourage the viewer to engage and interact with the content.

The key advantages of rich media include:

  • A more engaging user experience leading to higher interaction rates
  • An increase in conversions, click-throughs and view rates
  • Improved metrics over traditional non-interactive ads

RELATED: 7 reasons why your content isn’t being read.