Greg Nicolle – Yellow’s National Capability Manager and Gregg Van Hall – Yellow Account Director discuss post-COVID consumer behaviour and how your business can tap into the growth in online search, research and purchase.
From talking to people in the street, and from observing trends in online behaviour, it’s clear that Australians are spending more time online than ever. We’re also shopping more locally, we’re more open to trying new businesses and we’re very focused on value, spending longer researching a product or service before we buy.
The webinar looks at ways your business can address and take advantage of the post-COVID shift in consumer behaviour. Most significantly, your business needs to be online, putting yourself in front of your customers in as many places as possible.
How you can achieve this – utilising a combination of digital marketing tools – is discussed in detail in the webinar. Plus we hear from Adelaide business, Pet Universe, about how Yellow helped them adapt their digital marketing to the post-COVID landscape.
Get the right mix of digital marketing products for your business in the post-COVID world. Whether it’s SEO, SEM, a new website, an online listing, or a tailored package of products, talk to the experts at Yellow today.