Yellow Pages’ SEM experts, Greg Nicholle and Matt Chenoweth, discuss all aspects of Search Engine Marketing (SEM) and how a tailored SEM campaign can help your business grow.
Topics covered include:
- What is Search Engine Marketing (SEM)?
- How does it work?
- What kind of ROI can you expect?
Matt also explains how targeting specific keywords and search queries puts your business in front of the people looking for you in Google’s search results, and yet you only pay for the clicks on your ad.
Greg talks about the success Yellow Pages’ SEM experts have had for 1000s of businesses all over Australia, being awarded as a Premier Google Partner in recognition. In fact, Yellow Pages has delivered 10.5 million clicks to our customers’ websites.
Finally, we hear from our guest speaker from Google – Gabe McCauley. He talks about the importance of having a tailored SEM strategy that takes into account the kind of business you are, the customers you want to attract, and the size of your marketing budget.
Want to find out more about how the experts at Yellow Pages can boost your business with a targeted SEM campaign? Get in touch with us today.