Data analytics
What is data and analytics?
Data and analytics (D&A) are the driving forces behind making informed decisions when marketing your business online. By leveraging insights from your website, campaigns and customer behavior, you can identify opportunities, refine strategies and measure your success. Explore our expert resources to learn how to use data and analytics tools effectively to grow your business and stay ahead of the competition.
Latest
Understanding small business data analytics: Key insights every business owner should track.
Data-driven marketing begins with clearly identifying which business insights can directly influence growth and profitability. Small-to-medium business analytics don’t need to be complicated; instead, they should focus on practical, actionable information that leads to better...
17/07/25
The importance of data analysis in Conversion Rate Optimisation (CRO).
Are you frustrated with visitors leaving your website without completing a purchase or taking the desired action, such as booking an appointment or signing up to your newsletter? This is where Conversion Rate Optimisation (CRO)...
05/10/23
How to set up Google Analytics for your website.
A guide to connecting Google Analytics 4 (GA4) and Google Tag Manager (GTM) to your business website. When it comes to running an online business, data serves as your compass in the ever-changing world of eCommerce,...
05/10/23
FAQs
What is data analytics and why is it important for businesses?
Data analytics involves collecting, analysing and interpreting data to uncover patterns and insights. It helps businesses make informed decisions, improve strategies and achieve better results.
Read this article to learn more about the importance of data analysis in conversion rate optimisation.
What are the key metrics to track in data analytics?
Key metrics depend on your goals but often include website traffic, bounce rate, conversion rate, customer acquisition cost (CAC) and return on investment (ROI).
How can small businesses use data analytics?
Small businesses can use analytics tools like Google Analytics, HubSpot or Tableau to track website performance, understand customer behavior, and optimise marketing efforts.
What is the difference between data and analytics?
Data refers to raw information collected from various sources, while analytics involves processing that data to extract actionable insights.
Are there free tools available for data analytics?
Yes, tools like Google Analytics, Google Data Studio and Microsoft Power BI offer free versions that provide robust data tracking and analysis features.
