Business Hub

Reviews are like gold for small business owners – they help convince potential customers, they’re a valuable source of marketing insight and they can help your SEO rankings. Research shows that 98% of Australian consumers check reviews before they buy...

28/05/25

Managing online reviews can be time-consuming, but responding the right way could mean the difference between a satisfied customer and one who never comes back. Need to keep up with reviews without eating into that precious work time? Cut and...

28/05/25

As we set our sights on the landscape of 2025, it’s evident that the social media sphere remains as dynamic as ever, shaping the way we connect and do business in the digital age. This article will work through the...

28/01/25

With 20.8 million social media users in Australia, equating to 78.3% of the total population, social media is one of the most powerful ways for your small business to reach and engage with customers in the digital age. However, social...

21/05/24

Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand’s website traffic, brand awareness and conversions. Ultimately, it has been estimated that for...

19/08/24

When people search using Google or another search engine, they usually focus on the first page of results. In fact, that’s a bit of an understatement. Research shows a tiny 0.63% of users click through to the second page. Clearly,...

16/08/24

Digital ads, including banner ads, social media ads, and google display ads, are crucial tools for businesses of all sizes. These ads offer small businesses a way to reach a brand new audience. Digital ads aren't just for large enterprises...

09/07/24

Digital display ads are the ones you see everywhere online – popping up alongside news articles, above the sports scores, even in your social media feed. With visuals, video, and interactive elements, display ads can effectively boost your brand, reach...

05/07/24

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

The inbox is a crowded place these days. Between work messages, catch-ups with friends and family and countless promotional emails, it’s tricky to get your brand’s message to stand out. When you’re marketing to your customers, email is one of...

12/12/24

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

What's a 'Click-through'? A 'click-through' is the act of clicking on an online ad, online business listing or social media ad through to the advertiser's website. The higher your 'click-through rate' (CTR), the better your ad, listing or social media...

30/06/23

Imagine all the time you could save if quoting and invoicing managed themselves, payments and reminder notices went out automatically, social media content self–posted and eDMs went out like clockwork. That’s the promise of an automated business management platform, otherwise...

26/05/25

Every marketer and business owner is time-poor. There are always too many things to do and never enough time. Marketing automation, however, is one saving grace that can free up time, improve results and create a healthier bottom line. That’s...

15/05/25

Reviews are like gold for small business owners – they help convince potential customers, they’re a valuable source of marketing insight and they can help your SEO rankings. Research shows that 98% of Australian consumers check reviews before they buy...

28/05/25

Customer relationship management – usually referred to simply as CRM – is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future clients and customers. CRM tools...

14/04/25

As part of our ongoing partnership with R U OK? and in recognition of R U OK? Day on 14 September 2023, we've produced a mental health handbook for small business owners. While mental wellbeing is an essential topic for...

18/08/23

As part of our ongoing partnership with R U OK? and in recognition of R U OK? Day on 8 September 2022, we've produced a mental health handbook for small business owners. While mental wellbeing is an essential topic for...

11/08/22