Yellow Business Hub.

The latest in digital marketing know-how and handy guides, created especially for small business.

Latest articles


Opinion poll

Current Poll

Are you planning an xmas marketing campaign?

Previous Polls

Does content research help you choose products and services for your own business?

Have you noticed a surge in local support during COVID?

Has your business being more active online during COVID?

Do you see eCommerce as a valuable tool for your business?

Marketing Jargon buster

  • Backlinks

    Backlinks:

    When a link from someone else’s website clicks through to your website, this is called a backlink. The more legitimate sites that link to your website, the higher Google ranks you in search results.
  • Bounce rate

    Bounce rate:

    The percentage of people who visited a page on your website and then left without taking a look around the rest of your site.
  • Broken link

    Broken link:


  • Content hygiene

    Content hygiene:


  • Content marketing

    Content marketing:


  • CRM

    CRM: (AKA – Customer Relationship Management)

    Also known as Customer Relationship Management – it’s simply the way you manage interactions with your customers. This could be via email, SMS or a good old fashioned letterbox drop.
  • CSS

    CSS:


  • Digital Display

    Digital Display:

    This is like advertising your business on a busy online highway. Also known as banner ads, they feature on popular websites like news sites or catch-up tv
  • eDM

    eDM: (AKA – Electronic Direct Mail)

    AKA electronic direct mail. Basically an email sent from your business to your customer database communicating anything from an offer to a change of business hours.
  • Hashtag

    Hashtag:


  • Key word

    Key word:

    A word or phrase that helps people find your web page when they use a search engine. Try using Google Analytics to work out the best keywords for your business.
  • Keyword Stuffing

    Keyword Stuffing:


  • Landing Page

    Landing Page:


  • Link Juice

    Link Juice:


  • Long tail keywords

    Long tail keywords:

    A group of keywords used to create cost effective SEM (search engine marketing). E.G. as an alternative to the highly competitive keyword ‘plumber’, a long tail keyword option could be ‘drain blockage specialist Brunswick’.
  • Metadata

    Metadata:

    Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page.
  • UX

    UX: (AKA – User experience design)

    Design features that make it easy and pleasing for customers to use your website. This can include click through buttons, navigation bars and text layout.
  • Open rate

    Open rate:

    When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent out.
  • Organic Search Results

    Organic Search Results :


  • PPC

    PPC:


  • ROI

    ROI: (AKA – Return on Investment)

    A measure of the amount of dollar return on a particular investment, minus the investment’s cost. Usually defined as a percentage.
  • SEO

    SEO: (AKA – Search Engine Optimisation)

    Search Engine Optimisation is when you use a number of practices to ensure your business appears in Google’s top - unpaid - search results.
  • Social Influencers

    Social Influencers:

    People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their products and services.
  • Traffic

    Traffic:


Subscribe and stay in the loop. Sign-up to our newsletter for fresh insights and the latest marketing news.

Learn how we will use your information.

Need a hand with your digital marketing?

Whether you want to be found by more customers or your website needs a revamp, Yellow’s expert team can help.

Request a call back
Close

Subscribe and stay in the loop.

Sign-up to our newsletter for fresh insights and the latest marketing news.

Learn how we will use your information.