Business Hub

Search engine optimisation (SEO) is highly technical and there are many influencing factors (more than 200, according to Google) that determine where your brand sits amongst the search results. It’s no wonder that it’s difficult to know for sure what...

30/07/25

Why SEO should be a priority for your salon. If you run a hair salon, beauty business or work as a freelance stylist, chances are new clients are searching for your services online before they ever walk past your shop...

23/07/25

What is social media optimisation? Social media optimisation (SMO)  is the process of making your social content easier to find through search. It's basically SEO, but for social media.  It means using keywords in your captions, bios and videos so...

05/08/25

Big brands might have massive marketing budgets but they often struggle with something small businesses naturally excel at: authenticity. When you're running a small business, you're closer to your customers and more connected to your community. People are more likely...

05/08/25

Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand’s website traffic, brand awareness and conversions. Ultimately, it has been estimated that for...

19/08/24

When people search using Google or another search engine, they usually focus on the first page of results. In fact, that’s a bit of an understatement. Research shows a tiny 0.63% of users click through to the second page. Clearly,...

16/08/24

Digital ads, including banner ads, social media ads, and google display ads, are crucial tools for businesses of all sizes. These ads offer small businesses a way to reach a brand new audience. Digital ads aren't just for large enterprises...

09/07/24

Digital display ads are the ones you see everywhere online – popping up alongside news articles, above the sports scores, even in your social media feed. With visuals, video, and interactive elements, display ads can effectively boost your brand, reach...

05/07/24

Running a business is a busy endeavour. Often days turn into weeks and weeks turn into months and before you know it, another year is over. If you’ve managed to hit all your marketing goals this year, great! If, like...

24/07/25

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

These days, very few consumers buy a product or service without checking online reviews. One survey, for example, found that 99.9% of consumers read reviews at least some of the time. Reviews are a valuable source of objective – or...

03/06/25

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

Data-driven marketing begins with clearly identifying which business insights can directly influence growth and profitability. Small-to-medium business analytics don’t need to be complicated; instead, they should focus on practical, actionable information that leads to better decisions. These analytics can provide...

17/07/25

Are you frustrated with visitors leaving your website without completing a purchase or taking the desired action, such as booking an appointment or signing up to your newsletter? This is where Conversion Rate Optimisation (CRO) comes in. Put simply, CRO...

05/10/23

Running a business is a busy endeavour. Often days turn into weeks and weeks turn into months and before you know it, another year is over. If you’ve managed to hit all your marketing goals this year, great! If, like...

24/07/25

Imagine all the time you could save if quoting and invoicing managed themselves, payments and reminder notices went out automatically, social media content self–posted and eDMs went out like clockwork. That’s the promise of an automated business management platform, otherwise...

26/05/25

Reviews are like gold for small business owners – they help convince potential customers, they’re a valuable source of marketing insight and they can help your SEO rankings. Research shows that 98% of Australian consumers check reviews before they buy...

28/05/25

Customer relationship management – usually referred to simply as CRM – is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future clients and customers. CRM tools...

14/04/25