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Marketing Jargon Buster: Content Hygiene.

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Business Hub
Content

Marketing Jargon Buster: Content Hygiene.

September 6, 2024

What is ‘content hygiene’?

It is the process of regularly checking your online content to ensure that all the information is up-to-date, correct and consistent across your brand.

This includes:

Contact details on your website, online listings and social media
Products and/or services offered
Links on your website and online listings
Blogs and social media posts.

RELATED: Content marketing in 2024: Ultimate guide for small business.

Why is content hygiene important?

Keeping your details up-to-date ensures your customers can find you online
And, once they’ve found you, it ensures they can easily get in touch with you
Lets your customers know that you can provide the goods and services they need
Keeps you top of mind with updated blogs and social posts.

RELATED: How to identify and refresh under-performing content.

RELATED: Evergreen content and how it can help your brand.

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Content ideas for every industry.5 simple tips for creating short-form video content.

Need help with your digital marketing? Get in touch with the experts at Yellow Pages.

Marketing Jargon Buster.

What is content marketing?

Learn more

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