Did you know that Google is the most visited website in the world? In 2019 alone, Google was visited 62.19 billion times. On top of that, the search engine processes a whopping 3.5 billion searches every single day — and this is only growing in the wake of COVID-19.
In a recent Yellow Pages newsletter poll, we asked you how important it is to appear on the first page of Google search engine results pages (SERP). Roughly two-thirds of respondents (68%) said it was valuable, while one-third (32%) said that being on page one of search results wasn’t important for their business.
Google is far from just a search engine. It’s where people go to discover local businesses, find information, and research products or services online. So, how can ranking on Google page one help your business?
The benefits of being on page one of Google.
Bring more visitors to your website.
Seventy-five percent of people will never scroll past page one on a Google search. If your website is buried on page 2 or page 3, this means the majority of potential customers looking for your products and services will never discover your business. On the other hand, if you show up on page one (or in the top 3 results), you’ll benefit from more people discovering your business online — and coming to your shopfront as a result.
Increase foot traffic with local website SEO.
Google is a powerhouse for people looking for stores and service providers in their local area. If they want to discover a new restaurant, they might run a search for “food near me”. If they’re looking for a plumber, they might search for “best carpenters in Melbourne”. When you show up in these results, you’re putting your business in front of your local community, which can, in turn, drive more foot traffic to your store.
Boost brand credibility.
People aren’t just more likely to click on results on page one — they’re also more likely to trust the businesses that show up there. Data has shown that web visitors think the first few websites on search engine results pages are the most authentic and trustworthy in their industry. Being top of Google search instantly adds a layer of credibility to your business.
If you want to improve your ranking on Google, talk to the experts at Yellow Pages. We’ll use a SERP checker to see where you currently land, and help you improve your ranking with quality content, targeted keywords and backlinks. Find out more about Yellow Pages’ SEO services here, or give us a call on 132 489.