What is ‘presence management’?
‘Presence management’ is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence.
This includes:
- Online reviews
- Web design and development
- Blogging
- Search engine optimisation (SEO)
- Pay-per-click (PPC) marketing
- Reputation management
- Directory listings
- Social media
- Link sharing
Ensuring that all these elements of your online presence are a consistent and an accurate representation of your brand improves your performance in search engine results pages (SERPs), helping to grow your business.
RELATED: Why local SEO is worth the time and investment.
https://youtube.com/watch?v=o5aNKKW9Wdg%3Fsi%3Dv3fMMtUQjFaTFuLy
RELATED: Google AI Overview: Optimising for search in Australia in 2025.
