Jargon buster
Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page.
Jargon buster
When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent...
Jargon buster
People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their products and services.
Jargon buster
The percentage of people who visited a page on your website and then left without taking a look around the rest of your site.
Jargon buster
AKA electronic direct mail. Basically an email sent from your business to your customer database communicating anything from an offer to a change of business hours.