Jargon buster
Jargon buster
Explore more small business marketing guides and tips
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How to identify and refresh under-performing content.
In the wake of the pandemic, content production is more important than ever. With more people spending time online and tighter advertising budgets, content marketing is a must-have if you...
Marketing Jargon Buster: Keyword
A word or phrase that helps people find your web page when they use a search engine. Try using Google Analytics to work out the best keywords for your business.
Marketing Jargon Buster: Metadata
Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page.
Marketing Jargon Buster: Open rate
When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent...
Marketing Jargon Buster: Social Influencers
People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their products and services.
Marketing Jargon Buster: Bounce rate
The percentage of people who visited a page on your website and then left without taking a look around the rest of your site.
