Content
In the wake of the pandemic, content production is more important than ever. With more people spending time online and tighter advertising budgets, content marketing is a must-have if you...
Jargon buster
A word or phrase that helps people find your web page when they use a search engine. Try using Google Analytics to work out the best keywords for your business.
Jargon buster
Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page.
Jargon buster
When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent...
Jargon buster
People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their products and services.
Jargon buster
The percentage of people who visited a page on your website and then left without taking a look around the rest of your site.