Jargon buster
Jargon buster
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5 ways to reclaim your time with new GenAI tools.
AI is having a moment. While it’s been with us since the 60s, tinkering away in the background of all sorts of systems, the arrival of generative AI – also...
Why personalised marketing is king in 2023.
Personalisation is far from new. It has been swirling and building in marketing, retail and sales for years, and has reached a point where it’s no longer just a fun...
Examples of successful holiday marketing campaigns.
Although you might not have a big marketing budget or a professional design team to go all-out with a campaign this Christmas, there’s no reason you can’t get creative and...
7 ways to maximise positive reviews of your business.
As a small business owner, positive online reviews are worth their weight in gold when it comes to attracting customers to your business and increasing sales. In fact, more than...
14 marketing acronyms every small business needs to know.
Ever feel like the world of digital marketing is full of confusing jargon? Well, you probably use industry-specific acronyms in your business and digital marketing is no different. But if...
How to measure the success of your small business digital marketing.
No matter how many digital marketing tactics you try, you can only nail your strategy if you know what works and what doesn’t. As a small business owner with limited...
