Jargon buster
In the dynamic landscape of digital marketing, the precision of target marketing has become a cornerstone for business success. The definition of target marketing. Target marketing is a strategic approach...
Jargon buster
Traditionally, creating a marketing plan can be a long and involved process. But it doesn’t need to be. We’ve created a one-page marketing plan template to help you organise your...
Jargon buster
It’s been a bizarre and busy few years for small to medium businesses. Marketing has evolved and morphed even faster than usual and the pace of change is making it...
Jargon buster
As we bid farewell to the preceding year, we're all looking forward to an industrious and thriving year ahead, marked by the global resurgence from the lock down endured two...
Jargon buster
Q: How do you eat an elephant? A: One bite at a time. The elephant joke is a useful metaphor for market segmentation, which is itself a useful tool for...
Jargon buster
Your website is the cornerstone of your digital marketing strategy – and with the right SEO strategy, an attractive destination that’s easily found. Any investment in digital marketing is only...
Jargon buster
Are you frustrated with visitors leaving your website without completing a purchase or taking the desired action, such as booking an appointment or signing up to your newsletter? This is...
Jargon buster
A guide to connecting Google Analytics 4 (GA4) and Google Tag Manager (GTM) to your business website. When it comes to running an online business, data serves as your compass...
