Yellow! Welcome to the 2018 Yellow Digital Report.

Designed to help understand how Australian businesses and consumers are embracing digital technologies to transact and improve efficiencies, the 2018 Yellow Digital Report (formerly the Sensis E-Business Report) provides some useful insights. Download yours below.

Australian consumers are doing and spending more online than ever before, with men outspending women.

Within our rapidly digitalised society, are small to medium business keeping up with technology? How many are focussing on convenience by offering features such as same-day delivery? 

Find out how businesses and consumers are changing their e-commerce behaviours to keep up with new technologies here.

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35% of Australians
use one or more smart-home activated devices such as Siri, Google Home and Alexa


One in four (26%)
of Aussies have ordered food from apps like Uber Eats and Menulog in the past 12-months


57% of Aussies
research products at a shop in person before buying online

Yellow Digital Report 2018

Yellow’s Senior Marketing Manager, Erin Williamson, reviews key insights from this year’s Yellow Digital Report.

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