The digital world is packed with branding and marketing.
It’s in our apps, it pops up in our television shows, it’s along the side of our favourite news websites, and it’s unavoidable before watching anything on YouTube. Marketing is everywhere, so it should be no surprise that in such a cluttered world, it’s the simple things that tend to stand out.
Volkswagen pioneered the minimalist approach to advertising in the 50s and 60s, but marketers sometimes still need reminders to KISS – keep it simple, stupid.
Here’s why simplicity in your digital marketing strategy will help fast track you to success.
Customers will understand your brand faster.
One of the basic goals of good branding is to get your audiences to understand you – to know what you’re about, what you offer, and how you offer it.
With cluttered, busy branding, you might get more messages across at once, but you also stand to overwhelm your audiences with too much information. A simpler, clearer message will cut through the clutter and ensure your audience understands what your business is about more quickly.
There will be time for sharing more messages and getting across a deeper understanding of your branding when audiences explore your website and content. But for those initial communications, simple is best.
Simplicity makes you memorable.
Brands that offer a simple marketing message can be much easier to remember.
Think about Apple’s now-iconic dancing silhouettes imagery and videos. In the early 2000s, this marketing campaign blew up our television sets and screens with bright colours, dancing silhouettes, and ‘1,000 songs in your pocket’, and it became the tipping point for launching Apple into the branding atmosphere.
Two decades later, we remember them still.
Apple’s marketing was built on simplicity. In 1977, the brand created a marketing brochure titled ‘Simplicity is the ultimate sophistication’ and founder Steve Jobs famously said, “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end.”
One of the world’s most renowned household names built its entire brand on simplicity. It’s almost-austere branding helped to make it memorable – after all, there wasn’t much the customer needed to remember.
Simplicity makes it easier to convert.
The golden standard in eCommerce these days is to have a single check-out page. One page to confirm the purchase, enter credit card and shipping details, and hit ‘buy’.
It works because it’s simple. It removes the clutter and the opportunities for customers to abandon their carts and takes them straight to their destination.
The simpler you can make your customer journey and your sales funnel, the easier it is to move customers through those steps. For example, Amazon has mastered this with one-click check-outs (for those already signed in).
Whether you’re looking to have your customers sign up for a newsletter, download an ebook, or book a consultation, the simpler you make that process, the easier it is for them to convert.
Grow your business online with Yellow Pages.
At Yellow Pages we know how to cut through the clutter and create simplicity in marketing for results.
Our online advertising covers all the basics – SEM, digital display, business listings and social ads. Let us help you pare back your marketing and make it understandable, memorable and drive more leads.
Contact Yellow Pages to learn more about what we offer.