The formula for effective social media marketing is simple: post engaging content often. Most experts out there agree that 1 post per day is the magic number to aim for.
But when you’ve got a million other things to juggle, posting on social media platforms is easier said than done. Before you know it, a daily post on Facebook or Instagram ends up being an afterthought rather than a priority and you’re not even looking at your social media analytics.
They say if you fail to plan, you plan to fail. This old adage spot on when it comes to social media for small business. Don’t worry—we’re here to help! That’s why we’ve created a handy social calendar template to help you get the most out of your social media.
Get ahead with Yellow’s free social calendar template.
This social media calendar template will help you plan your social media posts ahead of time, so you’re not left scrambling for content at the last minute.
We’ve covered all the essentials you should have when you’re working on your social content plan, including the time of the post, the content that you’ll use, your call-to-action, the post status and next steps.
Tips for using the template.
- Use our free 2019 marketing calendar to create a social media list of seasonal events your followers might be interested in. These are the perfect opportunity to create shareable and engaging content. Think Valentines Day, Christmas, Melbourne Cup Day, and so on.
- Keep an eye on your social media analytics tools on a regular basis to see which posts perform well. You could mark these in the “next steps” column, along with ideas on how to build on this material for future posts.
- One of the social media advantages of having a calendar is that it’s a handy reference to come back to when you’re planning content for next year. Keep it safe so you can refer back to it at a later date.
Ready to get started? Get your downloadable social calendar template here.