As a Digital Marketing Consultant, Gerard works with his clients to arrange marketing solutions for their business – a firm believer in SEO and SEM, Gerard puts in the extra yards to make sure his customers feel the same.
When did you start at Yellow?
When I first joined Yellow, I worked in telephone sales. Now that I work as a Digital Marketing Consultant I get to work with clients face-to-face, which has been a really rewarding experience.
Do you speak SEO?
I do, but I know that a lot of my customers don’t, which is why I really take the time to make sure they understand the ins and outs of digital marketing. When customers are spending a lot of money on SEM and SEO strategies, it’s essential that I help them understand the how and why of what they’re doing. And then the best part is watching the great results come in.
Why should small businesses work with Yellow?
Yellow’s been in the advertising business for a long time. We understand the Australian small business landscape and what it’s really like to run a business where you’ve got a variety of roles to master from book keeper to marketer. We’re here to make it easier for you to focus on what you do best in your business – which is your product or service, or both – by connecting you with more customers through clever digital marketing. It’s that simple.
What’s one of your Yellow highlights?
One of my clients was spending $19,000 on advertising elsewhere but was getting zero return on their investment. Obviously, it wasn’t a good deal for them. They came to Yellow for help and I was able to give them consolidated marketing advice and offer advertising solutions that were a great fit for their business. They’ve run successful marketing campaigns with Yellow ever since.
Top tips for running a digital marketing campaign?
Understand your customer first, before reaching for a solution. What kind of keywords are they using to search for businesses like yours, where and when are they most active online, are they social media users? Do they have a seasonal need for your product or service? Once you know your target market, you can then match the best digital marketing products to reach and convert these guys.