“Ok Google, how do I optimise my website for voice search?”
Whether you’re talking to Google, Siri, Alexa, or some other virtual assistant, technology has made it easy to look anything up online without lifting a finger – literally.
This tool is becoming increasingly popular, with one PwC study showing that 90% of survey respondents had heard of voice search, and of those, almost three-quarters (72%) had used it.
Naturally, business owners should be looking to ensure their websites include voice search SEO. Here are a few key tips to help make that happen.
Voice search is used extremely often to find local services and stores. Consumers can ask their virtual assistant anything from “what is the closest italian restaurant near me?” to “how late is chinese noodle house open?”. This style of question-based search queries has sparked an influx of keywords like “near me” popping up in onsite content. Another common way people are searching is by saying the service they are looking for followed by the name of their suburb or city, for example, “Italian Fitzroy”.
To make the most of this trend, make sure your business’ address is clearly listed on Google My Business (GMB), and that you incorporate your location into your website copy.
As Australia’s largest online business directory, Google often uses our results to power theirs, so you should also ensure your business is listed on Yellow Pages Online so you boost your visibility in online searches.
RELATED: 7 ways to appear in more local searches.
A clear difference between people typing in search terms, and saying them, is the phrasing itself.
Instead of entering a few basic keywords, searchers will ask a complete question.
For example, instead of typing ‘hair products dry hair’, a user might verbally ask ‘what are the best hair products to use on dry hair?’
This search term is much more conversational, and is considered to be a ‘long-tail’ keyword. This means that business owners should be incorporating more conversational keywords into their website copy in order to pick up these hits.
Page speed has long been a major player in search results, and it will continue to play a large role in voice search for Google and other search engines.
Page speed refers to how quickly your webpage loads, and it is important as not only will users give up within mere seconds if a page doesn’t load fast enough, Google won’t rank you particularly well, either. For voice search, when the user is in a hurry to find an answer, this window of time is even more important.
Speed up your webpage to avoid a high bounce rate due to lagging loading. You can do this by optimising images, enable browser caching, and other simple tricks.
Get your SEO strategy sorted.
The majority of optimisation for voice search occurs with standard SEO strategies such as using the right keywords in your onsite content, building out your backlinks and informing your content creation with research into topic clusters. SEO can help, with 72% of advertisers seeing ranking improvements on their sites within the first three months.