With most businesses preparing to close up shop for the year, digital marketing is probably the last thing on your mind. However, the end of the year slowdown is a perfect chance to reflect on the year that was and start thinking about your marketing plans for the New Year.
From Google’s SEO algorithm to new social media platforms, digital marketing is always changing — and it’s important to keep up with recent trends in marketing if you want to stand out and get more customers in the future.
With this in mind, here are three digital marketing trends to keep an eye on in 2020.
1. Prepare for the voice search marketing trend.
Just when you thought you had all your marketing jargon down, there’s yet another new acronym to remember — VSEO.
VSEO stands for Voice Search Engine Optimisation, and is predicted to be the next big revolution in search marketing.
As voice technology continues to grow, smart assistants like Siri, Google Assistant and Alexa are becoming more popular. The numbers speak for themselves: more than 1.35 million Aussies have a smart speaker in their home and, by 2020, voice search will make up half of all internet searches worldwide.
While voice search is still relatively new, it’s important to prepare your business for next generation SEO in the New Year. This means you need to have a solid SEO foundation for your website, particularly when it comes to site structure and local search keywords (such as ‘doctor in Wollongong’).
2. Live videos are bigger than ever.
TikTok is a video-sharing platform where users can shoot, edit and post 15-second videos. While its audience is pretty young — the majority are under 24 years old — it’s growing fast. Statistics reveal there are over 1.4 million Aussies and Kiwis on the platform who rack up 1.6 billion video views per month.
Even though TikTok might not be right for your business, it reflects the growing social media marketing trends for short-form mobile videos and live streaming.
Set yourself a goal to play around with videos and live streaming as part of your social media marketing in 2020, whether for social media content or for advertising. For example, if you’re a florist, you could create a sponsored post featuring a short video of a new floral arrangement. Meanwhile, if you’re a carpenter you could share a time-lapse video from a recent job.
3. Optimise your website for mobile.
While VSEO is predicted to be the next big thing, that doesn’t mean you should abandon your traditional SEO efforts. Showing up first in Google search results is still incredibly valuable for local businesses, so it’s important to keep on top of the latest SEO trends in 2020.
Google is always updating their algorithm, and in their latest update they switched to a Mobile-First Index. Essentially, this means Google will use the mobile version of your site when deciding what search results to display to users.
Make it a priority to optimise your website for mobile in the New Year. Yellow’s Digital Check Up is a great tool for checking the health of your website, including how it performs on mobile devices. If you’ve end up with a low score for mobile-friendliness, you need to tackle any issues, such as page speed, unplayable files or strange formatting on mobile phones.
Did you know that 65% of small business websites aren’t mobile-friendly? Get in touch with Yellow for a great looking website that’s optimised for mobile search.
Of course, this is just the tip of the iceberg. There are tons of B2C and B2B digital marketing trends out there, from augmented and virtual reality marketing to marketing automation. However, by keeping your eye on these top digital marketing trends you’ll set your business up for success in 2020 and beyond.
If you want to supercharge your digital marketing in 2020, Yellow is here to help. From SEO to social media, we have a range of products to help you grow your business. Take a look here, or chat to an expert on 132 489.